Brand Content / Social Media / Community

Now Yoga

Bringing a local yoga studio's personality to life through social content.

Goat yoga class outdoors: participants on mats in a grassy field while baby goats wander between them

At Now Yoga, I created social content that captured the personality of a local business and the community surrounding it.

As Social Media Manager, I developed Instagram content highlighting the studio's classes, events, and community, from everyday yoga sessions to experiences like goat yoga.

Bringing the studio to life.

I managed the creative process from concept through filming, editing, and publishing.

My focus was on showing the personality behind the business: the instructors, the community, and the experiences that made the studio feel welcoming.

Several of my posts became some of the studio's most-liked content, showing how authentic, experience-driven storytelling can connect with an audience.

Opening frame of Maya's Now Yoga goat yoga reel: a country road with the caption Come along for goat yoga — Goat yoga
Instagram reel

What I took away.

Working with Now Yoga showed me how much a brand's personality matters, especially for a small business where relationships and community are central to the experience.

I learned to think beyond creating a good-looking post and consider what would make someone want to be part of the experience.