Brand storytelling · TikTok · International experience
IES Abroad
- Role
- TikTok Social Ambassador
- Period
- January–May 2026
01
A semester, through my lens.
During my semester in Barcelona, I was selected as an IES Abroad TikTok Social Ambassador, creating videos that gave prospective students a firsthand look at studying abroad.
Working within the program's content guidelines, I shared everything from everyday routines and local discoveries to the experiences that made the semester memorable.
The challenge was finding a balance between representing IES Abroad and creating content that still felt like me.
- Featured videos
- 6
- Combined views
- 8.4K+
- Top video views
- 3.3K
Weekend in Barcelona
People + lifestyle
Food Recs
Food + culture
Tuesday in Barcelona
Everyday life
Badalona Beach
Local discovery
Leaving Barcelona
Reflection
Goodbye IES Abroad
Brand representation
02
Making the experience relatable.
Working within IES Abroad's content guidelines, I created videos that reflected my own experiences, interests, and personality.
My content included everyday routines, local discoveries, food, travel, and time with friends, offering prospective students a firsthand look at what studying abroad could be like.
03
What I took away.
Living in Barcelona changed how I think about connecting with people. Even everyday interactions challenged me to communicate across different languages, experiences, and perspectives.
I discovered that finding common ground often starts with being curious about someone else's world rather than assuming they see things the way I do.
Creating content for IES Abroad gave me another opportunity to apply that perspective. It made me think more carefully about who I was trying to reach, what they might want to understand, and how to tell a story that could connect with someone whose experiences were different from mine.